The live streaming industry is booming, and it’s crucial that publishers and video creators ensure the highest quality of delivered streams in every aspect. Over the past several years, the world’s live stream market has been undergoing its sharp growth, having expanded beyond the e-gaming ecosystem to virtually all industries…

The AdPlayer.Pro team dives into the current sustainability trend in digital advertising and outlines some of the practical recommendations on how to reduce the industry’s carbon footprint. Undoubtedly, sustainability has become one of the most widely discussed topics in the digital advertising industry in 2023. Namely, in many ways fueled…

The AdPlayer.Pro team shares their observations and takeaways from Affiliate World Europe 2023 in Barcelona, Spain. Undoubtedly, the annual AWE expo & conference has been a massive success, bringing together thousands of experts and industry leaders in performance marketing in the spacious Fira de Barcelona Montjuïc. Well, the AdPlayer.Pro team…

The AdPlayer.Pro team dives into the existing and potential ad revenue acquisition opportunities for retail media publishers in 2023. Undoubtedly, the state of retail media advertising in 2023 demonstrates the positive market dynamics, which unlocks numerous monetization opportunities for ad Supply businesses working in the niche. However, the brands’ tightened…

We’re heading to Affiliate World Europe 2023 in Barcelona — let’s meet! Affiliate World Europe 2023 in Barcelona, Spain (July 12–13, 2023) is likely to be a massive expo & conference, and the AdPlayer.Pro team will be attending this event, too — let’s connect! Email us to schedule a meeting…

The AdPlayer.Pro team shares insights and takeaways from the recent OMR 2023 expo & conference in Hamburg, Germany. Quite predictably, OMR Festival 2023 was a huge event, gathering over 60 thousand attendees from around the world on a massive expo space of Hamburg Messe for the two days in the…

The AdPlayer.Pro team dives into the latest video ad format labeling changes by IAB, and their possible impact on the digital advertising industry. Unlike the past decade, when the key differentiating factor between the instream and outstream video ad units was the video content environment, or lack of it, in…

We’re heading to OMR 2023 — let’s meet in person! OMR Festival 2023 in Hamburg, Germany (May 9 & 10, 2023) is going to be a spectacular event, and certainly, the AdPlayer.Pro team will be attending it, too — let’s connect! Email us to schedule a meeting in advance!

The AdPlayer.Pro team uncovers some of the effective digital advertising formats you should try out in 2023. According to experts’ projections, 2023 will not be the easiest year for the entire digital landscape. …