Like it or not, but 2022 will definitely be the year of massive global changes, and it’s crucial that digital businesses keep up with the pace. As the experts admit, 2022 is becoming the year of colossal changes, mostly fueled by the world’s recovery after the COVID-19 pandemic and the…

Fighting online video ad fraud is a continuous effort, so is the path toward the greater transparency of the programmatic supply chain. Here are a few essential standards that digital video ad businesses need to uphold in 2022 in order to succeed. Even though the global digital video advertising industry…

Following the successful Easter Holiday campaigns, online video advertising will definitely remain the top choice for many brands & agencies on the market. Here are some of the ad formats that will be dominating the video advertising landscape in H2 2022. Undoubtedly, digital video remains one of the most effective…

2022 has been a dynamic and in many ways a challenging year so far. However, the growing demand for high-quality news-related content unlocks new monetization opportunities for publishers working in this niche, and it’s time they embrace new revenue acquisition streams. Monetizing news-related inventory has always demanded substantial creative and…

Monetizing in-app inventory with video ads remains a lucrative strategy for mobile app publishers in 2022. And it’s time they embrace newly-emerging opportunities. While the number of app downloads on all platforms continues its sharp YoY growth (per Statista), developing a quality app has never been sufficient for the team…

As programmatic video advertising continues booming in 2022, it’s the right time for businesses on the Buy and Sell sides to embrace existing and newly-emerged opportunities in this niche. The new year has begun, yet one thing hasn’t really changed in the global digital ad ecosystem — programmatic video ads…

Seizing both the existing and newly-emerged monetization opportunities becomes even more crucial for publishers in 2022, which is likely to be just as turbulent as the previous few years. Even though a big share of online publishers accomplished financial success in 2021, at least as the recent survey results display…

Back in October 2021 IAB Tech Lab released the new, id-sources.json tech specification. Here’s why you should care about it, and how you need to handle its implementation. Soon enough after the introduction of sellers.json and buyers.json, IAB Tech Lab has released its new specification, particularly aimed at facilitating businesses…