3 Reasons to Monetize your Mobile App with Outstream Video Ads
As mobile apps are gradually taking over mobile advertising budgets, the quality of in-app ads yet remains one of the major industry issues.
In view of this, the market demand for a wider adoption of less disruptive, yet highly viewable and engaging, fraud-free advertising formats only increases with time.
Fortunately, a solution might already be here, at least in the in-app video ad context. Namely, as the surveys unveil, the implementation of outstream video ad formats in mobile applications can help increase publishers’ advertising revenue with little to no damage to user retention rates.