3 Major Buzzwords Related to Data Privacy in Online Advertising in 2022
Data privacy remains one of the crucial topics, actively discussed in online advertising these days. And here are the three major buzzwords you should be paying attention to in this respect in 2022.
Even in spite of yet another postponement of third-party cookie deprecation in Chrome for one more year, data privacy still remains in the limelight of digital businesses’ concerns in 2022.
Namely, from a publisher’s outlook, the frequently changing laws and regulations in this sphere, along with the altering advertisers’ requirements regarding audience addressability, may result in their loss of perspective on how to improve their data strategy in such turbulent times.
- What are data clean rooms & how can they benefit the digital advertising industry?
- What does PET stand for & why should publishers care?
- Is the fully homomorphic encryption a real deal & what are the perspectives of its adoption across the online ad ecosystem? And much more.